About Bonial
We are a digital advertising partner for offline businesses — supporting retailers in their marketing activities and helping them find new audiences. Would you like to join us and be part of the digitalization of retail?
Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading “Drive to Store” partner in Germany and France. Through our platforms kaufDA and MeinProspekt in Germany, and Bonial in France, we connect millions of users with their favorite shops and brands — driving real impact every single day.
We are in an exciting growth phase, scaling fast and transforming how people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals passionate about making a difference. If you’re looking to join a dynamic team that’s shaping the future of retail, we’d love to meet you.
Bonial welcomes both full- and part-timers!
Environment
We are seeking a dynamic and results-oriented Product Manager with a data-driven and pragmatic mindset to join our Product Management team.
As part of our User-Facing Product Team, you will work closely with our Marketing, Engineering, and Data teams to optimize our web acquisition funnels for kaufda.de, meinprospekt.de, and bonial.fr.
Your main goal will be to improve the acquisition funnel for our multi-user platform — increasing SEO visibility in an AI-driven landscape while enhancing the user experience. Additionally, you’ll lay the foundation for marketing technologies that empower our mobile marketing teams, acting as a bridge between Marketing, Product, Engineering, and Data.
By connecting stakeholder needs and user insights into a cohesive big picture, you’ll help drive the success of all three brands and own the Acquisition Domain alongside your peers in Marketing and Engineering.
Responsibilities
- Accountability: Take end-to-end ownership of business outcomes within the “Acquisition Domain” on web for kaufda.de, meinprospekt.de, and bonial.fr.
- Collaboration: Work with Engineering, Designers, and SEO-focused stakeholders to ensure the team is building the right things, the right way.
- Strategic Alignment: Own the big picture and ensure continuous alignment with overarching goals and OKRs.
- Execution: Translate strategy into clear, prioritized roadmaps, initiatives, and user stories.
- Opportunity Discovery: Identify and prioritize opportunities through data analysis and user/market research to ensure business needs and user value are met.
- Validation: Formulate, test, and measure hypotheses to ensure initiatives deliver the intended outcomes.
- Cross-Team Alignment: Collaborate with other Product Managers and Engineering teams for maximum alignment across teams.
- Enablement: Support Inbound Marketing by onboarding them to internal tools and optimizing workflows through automation and process improvements.
- Integration: Provide product support for the Mobile Marketing team in tracking, attribution, and automation.
- Measurement: Define and monitor KPIs across the acquisition funnel, ensuring a consistent view of progress and opportunities for improvement.
- Stakeholder Communication: Keep stakeholders and leadership informed through clear, structured, and transparent communication.
Job Requirements
- User Acquisition Expertise: Proven experience driving user acquisition, particularly for large-scale, SEO-driven platforms.
- Marketing Technology Knowledge: Understanding of tools like Google Search Console, Screaming Frog, Adjust, and Sistrix (hands-on experience is a plus).
- Agile Mindset: Comfortable in iterative, experiment-driven environments; adaptable to change and learning.
- Data-Informed Decision-Making: Skilled in defining measurable goals and tracking funnel outcomes through data.
- Problem-Solving: Ability to identify pain points, analyze data, and validate hypotheses early.
- Prioritization: Strong ability to evaluate opportunities based on impact, effort, and alignment.
- Strategic Thinking: Connects insights across domains to define clear paths toward long-term goals.
- Business Acumen: Capable of evaluating ROI and linking initiatives to measurable business outcomes.
- Communication Excellence: Tailors messages for technical teams, stakeholders, and leadership with clarity and impact.
- AI Literacy: Practical understanding of AI’s potential and limitations; collaborates effectively with Engineering and Data teams on AI initiatives.
- CMS & Internal Tools Experience: Experience integrating and managing headless CMS systems in complex environments (buy & build principle).
- Languages: Fluent in English; German and French are a plus.
- Work Mode: Primarily on-site (minimum 80% weekly presence); on-site availability on Mondays and Thursdays is preferred.
What We Offer
- High Growth Story: Be part of a dynamic company driving the massive shift from print to digital.
- Innovation & Technology: Work with AI and cutting-edge tools to enhance productivity and deliver results for customers and users.
- Professional Development: Strong support for your growth, backed by a constructive feedback culture.
- Diversity: Equal opportunity workplace where everyone can show up as their full selves — regardless of race, religion, gender, age, or background.
- Wellbeing: Free access to nilo.health for mental wellbeing, Urban Sports Club subsidy, gym access, and corporate pension scheme.
- Sustainability: Join projects promoting environmental development and positive impact through our Green team.
- Flexibility: Hybrid setup with flexible hours and work-from-abroad options. 28–30 vacation days and additional special leave for personal projects.
- Modern Office: Zen Rooms, fully equipped gym, and a rooftop terrace for social events.
- Free Lunch: Enjoy free lunches through our partner restaurants, plus snacks, fruit, and drinks in the office.
- Social Culture: Participate in team events and community initiatives that build strong workplace relationships.
- Visa Sponsorship: We provide support for international candidates relocating to Germany.
- Partner for Retail: Help empower retailers to reach customers effectively — enriching local shopping for everyone, every day.
Join Us
If you think you’re a great fit, we’d love to hear from you! You can apply by sending your CV or LinkedIn profile directly.
Discover more about life at Bonial on our @bonial_people Instagram or explore our culture and tech insights on Medium.
