Senior Performance Marketing Manager

About Raisin

Raisin is the world’s leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks across the EU, the UK, and the US. This gives consumers access to better interest rates while providing banks with a diversified form of refinancing.

Our vision is to offer savings and investments without barriers and open up the global €160 trillion market.

Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over €80 billion in assets from more than one million investors, who have accrued over €5 billion in returns.

About the Team

Embedded directly within our PPC team, this role drives customer acquisition across key online channels, including SEA, Display, App campaigns, and Native Ads. Beyond core performance marketing, you will take full ownership of high-impact, cross-functional initiatives that bridge the Marketing department with broader company-wide teams.

Your Responsibilities

As a Senior Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across all our international markets, covering various languages and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.

• Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets.
• Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets.
• Identify opportunities to scale further, challenging the status quo and budget restrictions.
• Leverage AI to further automate and optimize campaign management and embrace new opportunities.
• Develop strategies for existing channels and explore new opportunities for media testing to optimize lead quality.
• Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts.
• Confidently present campaign strategies, results, and actionable insights to stakeholders at all levels of the business, including executive leadership.

What Distinguishes This Position?

This role offers the opportunity to see the direct impact of your work on the team’s processes and the results we achieve. At Raisin, we value teamwork, enjoyment, and personal development, fostering an open and appreciative feedback culture.

Your Profile

• 3 to 5+ years of experience in performance marketing.
• Proven track record of delivering impactful performance marketing strategies, campaigns, and optimizations, ideally with experience in an agency setting.
• Proven international experience.
• An absolute must is the practical use of AI, specifically building Gems or AI agents.
• Excellent knowledge of advertising platforms and networks, including Google Search, Display, App, and Performance Max, Microsoft Advertising (Search, MSAN), and Apple Search Ads.
• Good knowledge of other ad platforms and networks, including Social Ads such as Meta, LinkedIn, and Reddit, as well as Native Ads such as Outbrain.
• Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders.
• Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies.
• Solid understanding of customer segmentation and its application in media planning, buying, and campaign development.
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively.
• Exceptional organizational skills, attention to detail, and a strong sense of urgency and follow-through.
• Excellent written and verbal communication skills.
• A team player with the ability to work autonomously and take ownership.

Nice to Have

• Additional technical experience with tracking technology, such as Google Tag Manager, Adjust, or other marketing-related tools.
• Familiarity with Google Looker as a business intelligence platform.

Join Our Mission, Join Our Team — and Grow With Us!

At Raisin, we care about each other, and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

As part of our team, you will benefit from:

• Employee Development Budget: €2,000 plus four full training days per year.
• Flexible working: Flexible working hours, home office, and 30 vacation days.
• Company pension scheme: Betriebliche Altersvorsorge supported by Raisin with 20%.
• Urban Sports Club: Enjoy more than 50 different sports, with membership subsidized by more than €20 per month.
• Deutschlandticket: We subsidize your Germany-wide public transport pass by €25 per month.
• JobRad: Lease the bike of your choice, enjoy tax savings, and have your monthly insurance costs covered by Raisin.
• Office refreshments: Snacks, fresh fruit, and drinks provided at the office.
• Relocation support: If you’re moving from another country or city to join us, we may support your relocation.

Diversity & Inclusion

We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.

We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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