Senior Marketing Manager, Virality

Senior Marketing Manager, Virality

At HelloFresh, our mission is simple: to change the way people eat, forever.
As the world’s leading meal-kit provider and a global digital-native FMCG company, HelloFresh is transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery.

The HelloFresh Group includes multiple consumer brands across meal categories, including HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, YouFoodz, Good Chop, and The Pets Table.
Through technology, data, and culinary innovation, HelloFresh delivers personalized food experiences to millions of households worldwide.

The Role

As a Senior Marketing Manager, Virality, you will join HelloFresh’s global Referrals Team — one of the company’s key growth engines.
Your mission is to build customer journeys and referral experiences that customers genuinely want to share.

This role sits at the intersection of CRM, Product Marketing, Growth, and Performance Marketing.
You will own customer-facing referral communications across CRM and in-product touchpoints, transforming satisfied customers into active advocates while driving measurable customer acquisition through referrals.

You will be responsible for planning, executing, and analyzing referral campaigns across digital and product touchpoints for 34 markets and 8 global brands.
The role involves close collaboration with Product, CRM Operations, Analytics, Pricing & Discounts, Creative, and local market teams to deliver seamless and scalable referral experiences throughout the customer journey.

What You’ll Do

Build Referral Experiences People Want to Share

• Referral Communication Strategy:
  Develop and execute referral communication strategies across CRM and product touchpoints to encourage customer advocacy and referral-driven growth.
• Customer Journey Orchestration:
  Coordinate customer journeys across multiple touchpoints to ensure seamless messaging, consistent user experiences, and cohesive end-to-end referral flows.
• Cross-Functional Product Collaboration:
  Work closely with Product teams to improve referral UX/UI and launch new referral features and experiences.
• Global & Local Campaign Coordination:
  Partner with local market teams to create culturally relevant campaigns while maintaining a scalable global strategy and brand consistency.

Turn Data Into Growth

• Performance Optimization:
  Own and optimize referral performance across channels with a strong focus on conversion and customer behavior.
• Behavior & Trend Analysis:
  Analyze performance trends to identify the drivers behind engagement, referral activity, and successful conversions.
• Experimentation & Testing:
  Run experiments to continuously improve customer journeys and campaign effectiveness.
• Incentive Optimization:
  Collaborate with Analytics and Pricing teams to optimize referral incentives and unlock new growth opportunities.

Drive Innovation

• Referral Strategy Development:
  Help shape the future strategy of HelloFresh’s global referral and virality programs.
• Automation & AI Opportunities:
  Identify smarter, faster, and more scalable ways of working through automation and AI-driven solutions.
• Integrated Customer Experiences:
  Connect CRM, product marketing, and growth initiatives into one cohesive customer journey.
• Cross-Functional Execution:
  Navigate complex projects, shifting priorities, and cross-functional collaboration with confidence and curiosity.

What You’ll Bring

• Relevant Experience:
  4+ years of experience in CRM, lifecycle marketing, product marketing, growth marketing, referrals/virality, or related areas.
• Industry Background:
  Experience within tech, e-commerce, subscription, or marketplace businesses is highly preferred.
• Educational Background:
  Degree in Marketing, Business, Statistics, STEM, or a related field.
• Analytical Mindset:
  Strong analytical and commercial skills with experience in performance data analysis, experimentation, and conversion-focused marketing.
• Stakeholder Management:
  Strong communication and collaboration skills across Product, CRM, Analytics, Creative, and local market teams.
• Leadership & Presentation Skills:
  Confidence leading discussions, presentations, and alignment meetings with senior stakeholders.
• Ownership Mentality:
  Strong prioritization, adaptability, resilience, and the ability to thrive in fast-paced and evolving environments.
• Technical Skills:
  Excellent Excel and spreadsheet-based modeling capabilities.

What We Offer

• Global Tech Environment:
  Join one of Europe’s fastest-growing tech companies during an exciting growth phase.
• International Community:
  Work within a diverse global team representing more than 90 nationalities.
• Competitive Compensation:
  Attractive salary package including a HelloFresh-subsidized pension scheme and Berlin relocation support.
• Hybrid Work Model:
  Flexible hybrid working environment balancing remote work and in-office collaboration.
• Food & Lifestyle Perks:
  Discounts on HelloFresh boxes and office meals.
• Learning & Development:
  Annual learning budget, German language support, and access to the HelloFresh Academy.
• Wellbeing Support:
  Mental health resources, transportation perks, wellness platforms such as Headspace and Spill, and 24/7 gym access.
• Family & Lifestyle Benefits:
  Working-parent-friendly policies and sabbatical leave opportunities.

Application Information

Please submit your complete application including:

• Your salary expectations
• Your earliest possible start date

After submitting your application, the HelloFresh team will review your profile and respond within approximately 5 business days.