Sales Director

About OpenUp

At OpenUp, our mission is to make mental well-being accessible to everyone. Through a unique combination of technology and human support, we help companies, employees, and their families take a proactive approach to mental health.

Our platform provides access to one-to-one coaching, online courses, articles, videos, group sessions, mindfulness practices, and a network of mental well-being professionals. We also offer lifestyle support focused on nutrition, exercise, and sleep, delivering a holistic approach to health and well-being.

OpenUp has been recognized as one of LinkedIn’s Top 3 Startups in 2023, 2024, and 2025. Today, we support more than 2,000 organizations, including Rituals, Deloitte, Decathlon, KPMG, and McDonald’s, giving over 600,000 employees access to our services.

About the Role

We are looking for an entrepreneurial and purpose-driven Sales Director to lead the growth of our business across the DACH region.

In this role, you will take full ownership of the commercial strategy and success of the DACH market. You will coach and develop a growing team of Account Executives, define the go-to-market strategy, and act as the voice of the German market within the wider organization. This is a hands-on leadership role where you’ll continue to build client relationships and close strategic deals while helping establish OpenUp as the market leader in the region.

Your Responsibilities

• Go-to-Market Strategy
  • Develop and own the commercial strategy for the DACH region.
  • Drive market expansion and identify new business opportunities.
• Sales Leadership
  • Lead, coach, and develop a growing team of Account Executives.
  • Support the team’s growth as the organization scales.
• Business Development
  • Build strategic B2B partnerships across the region.
  • Identify and develop new commercial opportunities.
• Commercial Ownership
  • Take full ownership of the DACH sales organization.
  • Remain actively involved in closing key customer deals.
• Market Expertise
  • Serve as the internal expert and trusted advisor on the German market.
  • Collaborate closely with Business Development, Marketing, Customer Success, and international leadership teams.

Your Profile

• Leadership Experience
  • 3+ years of leadership experience in B2B SaaS or technology sales.
  • Experience within HR SaaS is an advantage.
• Commercial Expertise
  • Strong hunter mentality with proven go-to-market experience.
  • Experience building or scaling a market or sales organization from the ground up.
  • Enjoy remaining personally involved in customer acquisition and deal closing.
• Market Knowledge
  • Strong understanding of the German market.
• Leadership Style
  • People-focused leader who enjoys coaching, mentoring, and relationship building.
  • Entrepreneurial mindset with resilience, curiosity, and a strong sense of ownership.
  • Comfortable working in a fast-growing, evolving environment.
• Values
  • Passionate about improving mental well-being and making a positive impact.

What We Offer

• €1,500 annual personal development budget.
• Contribution towards a ClassPass membership.
• Monthly home internet and phone allowance (€50).
• Healthy vegetarian lunch provided daily at the Amsterdam office.
• Regular yoga, meditation, and breathing sessions at the Amsterdam office.
• Flexible hybrid working model with remote working opportunities.
• Monthly social events, company summer festival, and regular team activities.
• 27.5 vacation days per year.
• Free and unlimited access for you and your family to all OpenUp services, including psychological support.

Why Join OpenUp?

Join a fast-growing international company that is transforming access to mental well-being across Europe. You’ll collaborate with talented colleagues in a supportive and purpose-driven environment while helping shape the future of preventive mental healthcare.

Diversity & Inclusion

At OpenUp, everyone is welcome. We encourage applications from people of all backgrounds, regardless of age, gender, nationality, ethnicity, disability, or any other characteristic.

We value diversity, high performance, and a shared ambition to create meaningful impact. If you’re passionate about our mission and excited to help build Europe’s leading mental well-being platform, we’d love to hear from you.

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