PR & Marketing Manager

About the Company

A funded cybersecurity & AI startup in Berlin is looking for a PR & Marketing Manager to build from scratch and execute our communications, brand, and marketing activities as we scale.

We are an early-stage startup founded by experienced cybersecurity leaders with backgrounds in Israeli Intelligence units, building a next-generation AI-powered security risk management platform. Our product operates at the intersection of cybersecurity, identity security, SaaS access, and AI agent governance.

We’re looking for a hands-on, creative, and execution-oriented PR & Marketing Manager who can turn technical and business topics into clear, compelling stories for customers, partners, media, and the wider tech community.

This is a mid/senior-level role with significant ownership and direct collaboration with the founders. The position is hybrid and based in central Berlin, Potsdamer Platz.

Key Responsibilities

• Own and execute day-to-day PR, communications, and marketing activities.
• Develop and maintain the company’s brand positioning, messaging, and tone of voice.
• Create engaging content for LinkedIn, the website, newsletters, announcements, and other communication channels.
• Manage and grow the company’s social media presence.
• Plan and execute PR campaigns, product announcements, company news, and funding-related communications.
• Identify opportunities for press coverage, interviews, podcasts, speaking engagements, awards, and industry features.
• Draft and coordinate press releases, media pitches, articles, executive communications, and thought-leadership content.
• Support the CEO and founders in building their personal and professional visibility.
• Help position company leadership as thought leaders in cybersecurity, AI, identity security, and technology.
• Support the company’s presence at conferences, industry events, meetups, webinars, and networking events.
• Coordinate marketing materials, presentations, sales collateral, and external communication assets.
• Work closely with Sales and Product to develop customer-facing messaging and support go-to-market initiatives.
• Support employer branding and recruitment marketing.
• Coordinate external PR, design, content, event, and marketing agencies or freelancers when required.
• Track marketing and PR performance and continuously improve activities based on results.
• Build scalable PR and marketing processes from scratch as the company grows.

Must Have

• 3+ years of hands-on experience in PR, marketing, communications, content marketing, brand marketing, or a related role.
• 3+ years of experience managing company social media accounts, particularly for a company brand.
• Experience with Brevo/Mailerlite, HubSpot, Google Analytics, or similar platforms and tools.
• Ability to work with Claude on PR-related topics.
• Experience working in a startup, scale-up, technology company, or fast-paced environment.
• Strong experience with content creation and social media management, especially LinkedIn.
• Ability to build processes, set up tools, and launch initiatives from scratch.
• Excellent written and verbal communication skills in English.
• Ability to write clear, engaging content for different audiences.
• Experience coordinating or executing PR and marketing campaigns.
• Strong project management and organizational skills.
• Ability to manage multiple projects and priorities independently.
• Comfortable working directly with founders and senior stakeholders.
• Strong ownership mentality and the ability to work with limited structure.
• Creative, proactive, and highly execution-focused mindset.

Nice to Have

• Experience in B2B SaaS, cybersecurity, AI, enterprise software, or another technical industry.
• Experience organizing or promoting conferences, events, webinars, or meetups.
• Experience with SEO, email marketing, website content, or marketing analytics.
• Experience supporting product launches or go-to-market campaigns.
• Experience with employer branding.
• Basic design skills and experience with tools such as Canva or Figma.
• Public speaking experience or confidence representing a company externally.
• Knowledge of an additional language, ideally German, Russian, or Hebrew.
• Interest in cybersecurity, AI, and emerging technologies.
• You are a fan of rock or metal music.

Benefits

• Competitive Compensation: Salary aligned with your experience and the market.
• Fresh Funding Secured: Strong runway to build, hire, and execute.
• High Ownership: Take responsibility for shaping the company’s PR and marketing function.
• Direct Founder Access: Work closely with the CEO and founding team.
• Build From Scratch: Establish the company’s brand, communications, and marketing foundations.
• Cutting-Edge Domain: Work at the intersection of cybersecurity, identity security, SaaS access, and AI agent governance.
• Fast Career Growth: Opportunity to grow into a senior marketing, communications, or leadership position as the company scales.
• Berlin Location: Work from central Berlin within one of Europe’s strongest technology ecosystems.
• Direct Impact: Your work will directly influence how the company is perceived by customers, partners, investors, candidates, and the market.
• Best Equipment and Tools: Modern equipment and software to help you perform at your best.
• Team Offsites: Regular team activities and offsites to strengthen collaboration and alignment.