Lead Product Designer

Join Us as Lead Product Designer at JustPlay

As Lead Product Designer at JustPlay, you’ll shape the design vision and elevate our product design function. This is your chance to make a lasting impact on a platform used by millions — with a focus on content discovery, player motivation, and engagement design. You’ll bring proven expertise in gamification and create experiences that inspire players and drive retention.

You’ll drive business impact through design, ensuring every player interaction contributes to JustPlay’s growth and mission. You’ll also help unlock operational efficiency by integrating AI tools and workflows across the digital product development lifecycle, helping teams move faster and smarter.

As a leader, you’ll coach, mentor, and grow designers, fostering a culture of creativity, accountability, and learning. You’ll work closely with cross-functional partners to deliver both bold long-term ideas and immediate, high-impact improvements.

Tasks

Design Leadership

  • Lead user experience from conception to launch, developing and advocating the design vision for one of the world’s top entertainment apps.
  • Manage, mentor, and support a team of product designers across iOS, Android, and web.
  • Build a culture of craft, collaboration, and continuous learning.
  • Champion product design throughout the organization, educating stakeholders and establishing design-led practices.
  • Drive measurable business outcomes through design decisions that balance player delight and company growth.
  • Promote and integrate AI-assisted design tools to streamline creative workflows and improve quality with a strong bias towards quality and velocity.

Hands-On Design

  • Create user-centric designs, wireframes, prototypes, and mockups for the JustPlay app.
  • Develop features that elevate the entire player journey, with emphasis on game discovery and loyalty gamification.
  • Build and evolve JustPlay’s design guidelines and design system.

Collaboration & Strategy

  • Partner closely with product managers, engineers, and stakeholders to develop innovative solutions within technical constraints.
  • Apply platform best practices (iOS, Android) to ensure design quality and seamless interactions across devices.
  • Transform research insights and analytics into actionable design concepts.
  • Work with cross-functional leaders to identify where AI and automation can streamline design operations.

Continuous Improvement

  • Establish and maintain effective design processes that scale with your team.
  • Proactively identify opportunities to enhance product usability.
  • Stay current with mobile gaming trends and the advertising ecosystem.
  • Foster a high-performing, growth-minded design team through mentorship and feedback.

Requirements

  • 5+ years’ experience leading a mobile product design team, ideally within entertainment or gaming.
  • Experience scaling or refining established design teams and processes.
  • A portfolio showcasing impactful mobile design work.
  • Proven expertise in gamification and user engagement.
  • Expert proficiency in Figma.
  • Meticulous attention to detail and a commitment to craft.

Nice to Have

  • Background in loyalty or rewards platforms.
  • Experience in mobile gaming.
  • Deep understanding of mobile gaming trends and the advertising landscape.

Benefits

  • Work-Life Balance & Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers.
  • Employee Stock Options: Join our Virtual Share Option Program (VSOP) and share in the success of a profitable company.
  • Mental Health Support: Free personal coaching through nilo.health to help you live a fulfilled life at home and at work.
  • Training & Development: Up to €2000/year for training, conferences, workshops, and free language courses with Chatterbug.
  • Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free Deutschland-Ticket, and a €50/month tax-free internet contribution.
  • State-of-the-Art Equipment: Choose your preferred setup — MacBook or Windows — and we’ll provide what you need to succeed.
  • Relocation Package: Includes visa support for international hires.
  • Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
  • Diverse Work Environment: Join a global team with over 29 nationalities working from 20+ locations.

*Benefits may vary depending on location and contract type. Please ask us for details.

About Us

Join the company that’s transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay, we’re building a fairer, more sustainable Play-to-Earn ecosystem—one where players are rewarded for their time, and engagement drives continuous growth.

Since launching in 2020, we’ve become one of the world’s leading loyalty gaming platforms, with 25+ million downloads and 500,000+ daily active users. Bootstrapped and headquartered in Berlin, our global team spans 20+ countries and shares a belief in fun, fairness, and meaningful impact.

We’re leading a massive shift in the gaming industry — but it’s still early enough for you to make your mark. At JustPlay, you’ll have the freedom to shape bold ideas, drive real impact, and be part of a company that’s not just growing fast — but growing right.

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