Head of Product – Client-facing Platforms

Head of Product – Client-Facing Platforms (m/f/d)

Bonial is redefining how people discover retail. As the leading “Drive to Store” partner in Germany and France, we connect millions of users with their favorite shops and brands through our platforms kaufDA, MeinProspekt, and Bonial France, creating real value for retailers and customers every day.

We are growing rapidly and shaping the future of retail offer communication. In this role, you will report directly to the Managing Director & Chief Product Officer and be part of Bonial’s 20+ strong Product Team, working alongside passionate professionals building the next generation of retail marketing solutions. This is an opportunity for an experienced product leader to make a meaningful impact by helping replace inefficient and wasteful print advertising with a smarter, more sustainable digital approach.

Your Role

As Head of Product for our Client-Facing Platforms, you will define and drive the product vision for Bonial’s B2B and internal systems — the backbone of how we deliver value to our retail partners. Your scope covers:

• Content Sourcing, Normalization & Publishing
• Contract Management
• Campaign Planning
• Traffic Management

You will lead and develop a team of skilled Product Managers, setting a clear direction and fostering a culture of excellence and collaboration. Together, you’ll improve efficiency, scale content production through AI and automation, and build the tools that keep Bonial at the forefront of digital retail marketing.

🚀 What You’ll Do

• Lead, mentor, and inspire a team of Product Managers to deliver measurable business impact
• Define and execute a clear product vision and roadmap aligned with Bonial’s growth strategy
• Translate stakeholder and client needs into intuitive, scalable product solutions
• Utilize AI and automation to optimize processes and accelerate content operations
• Establish and track meaningful product KPIs to guide decision-making
• Collaborate cross-functionally, ensuring alignment and transparency across the organization

What You Bring

• Proven experience in Product Management relevant to the scope of this role (experience in ad tech is a plus)
• Strong strategic mindset with a data-driven approach to decision-making
• Proven ability to lead teams, design processes, and manage cross-departmental collaboration
• Excellent communication skills — able to simplify complexity and inspire confidence
• Passion for innovation and practical use of AI to drive scalability and efficiency
• German or French language skills are a plus

Join us and shape how millions discover retail — powered by technology, creativity, and purpose.

What We Can Offer You

• High Growth Story: Bonial is a fast-growing and dynamic company driving the shift from print to digital retail marketing.
• Innovation & Tech: We leverage AI and cutting-edge technology to maximize productivity, efficiency, and impact for our clients and users.
• Professional Development: We offer strong support for your growth, continuous feedback, and opportunities to develop your strengths.
• Diversity & Inclusion: We are proud to be an equal opportunity workplace that values authenticity, inclusion, and belonging for everyone — regardless of race, religion, gender, sexual orientation, age, or ability.
• Wellbeing: Access to nilo.health for mental well-being, an in-office gym, and subsidized Urban Sports Club memberships. We also offer a corporate pension scheme to support your future.
• Sustainability: Join our Green Team and participate in projects that promote sustainability and positive environmental impact.
• Flexibility: Hybrid setup, flexible working hours, and work-from-abroad options. 28 days of vacation (up to 30 days with tenure) plus additional leave for life events.
• Modern Office: Enjoy Zen Rooms for quiet breaks or prayer, a fully equipped gym, and a beautiful roof terrace for social events.
• Free Lunch & Snacks: Enjoy daily free lunch at partner restaurants, plus fruit, drinks, and healthy breakfasts in the office.
• Social Culture: Build meaningful relationships through regular team events, community projects, and company-wide gatherings.
• Visa Sponsorship: We offer visa sponsorship for international candidates eager to join us in Germany.
• Partner for Retail: We empower retailers to reach their customers efficiently and sustainably — staying true to our vision: “Enrich local shopping for everyone. Every day.”