Head of Performance Marketing

Head of Performance Marketing

We are looking for a Head of Performance Marketing to own and scale our global performance marketing strategy across Books & Media and Fashion. You will transform our current setup into a unified, full-funnel growth engine by combining deep hands-on expertise (especially in Google) with strong leadership to drive sustainable international growth and build a high-performing team.

Your Mission

• Own and scale performance marketing across multiple verticals and international markets
• Manage a large, multi-million annual marketing budget, ensuring efficient allocation across all channels
• Drive scalable, profitable growth with a strong foundation in Google Ads (Search, Shopping, PMAX, Demand Gen) and expand into a diversified full-funnel channel mix
• Put new customer acquisition at the center, balancing CAC and CLTV for maximum long-term value
• Lead, coach, and develop a team of up to 10 performance marketers, building a strong, unified team across business units
• Establish a high-performance culture with clear standards, ownership, and a test-and-learn mindset
• Ensure excellence across all channels, including Search, Shopping, Paid Social, Display, and Retargeting
• Define and implement clear KPIs and reporting frameworks, focusing on blended CAC, cohort thinking, and growth-driven metrics
• Act as a key business partner to the Chief Growth Officer and senior stakeholders
• Collaborate cross-functionally with Product, BI, MarTech, SEO, CRM, and Brand teams to unlock growth opportunities

Your Profile

• 8+ years of experience in performance marketing, with strong expertise in Search and the Google ecosystem
• Proven experience in disciplinary and functional leadership, managing teams of up to 10 people in-house
• Strong track record managing multi-million euro budgets, ideally in low-margin business models
• Deep hands-on expertise in Google Ads, Merchant Center, PMAX, Smart Bidding, and feed-based setups; e-commerce experience is a plus
• Experience launching and scaling new markets with low brand awareness and adapting acquisition strategies to different market maturities
• Ownership of blended CAC (beyond channel CPA) and understanding of how pricing and promotions impact customer quality
• Highly analytical and data-driven, able to operate strategically and in detail
• Strong leadership personality with the ability to inspire, structure, and develop teams
• Fluent in English; German is a plus
• Based in or willing to work from our Berlin HQ