adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Part of the
applike group ecosystem, adjoe is home to an
advanced tech stack, powerful financial backing from Bertelsmann, and a highly motivated workforce to be reckoned with.
Did you know that in-app ads are sold in a real-time auction before they get rendered in thousands of mobile apps? Dozens of ad networks compete for every single view, choosing their best ad and deciding what price to bid in just a couple hundred milliseconds. We at adjoe have developed our own ad network that takes part in this competition, fighting against giants like Google, Meta and TikTok to present its own ads. To stand a chance in this fierce competition, the
WAVE Data Science team builds creative algorithms using technologies ranging from simple linear regression to advanced deep learning models. Everything we do is based on solid research about user behavior as well as publisher and advertiser analysis to build competitive bidding algorithms that balance the advertisers’ goals, the publishers’ expectations and of course the user experience. To make our inventions come to life we use state-of-the art technology and work closely with the product and business teams to shape the future of adjoe’s core business and technologies.
