Someone grabs a Coke from the supermarket. Another picks up their favorite iced tea at a corner shop. Someone else buys a sports drink at the gym.
These moments happen billions of times every single day — yet not a single one of those brands truly knows who sold that product or who bought it.
Hundreds of SaaS platforms promise CRM and loyalty, but none of them work for CPG brands in third-party retail.
None can connect brands to the real humans behind the purchase moment.
Only WeCheer does.
While the entire SaaS world was building for retailers and D2C, we cracked the one thing no global giant could solve:
identifying the seller and the buyer in the physical world, at the exact moment it happens.
That breakthrough changed everything.
Today, 12 of the world’s largest brands in 17+ countries use WeCheer to finally understand the real people behind product movement —
from the mom-and-pop shop owner in Manila, to the cashier in Mexico City, to the consumer in London grabbing their favorite drink.
And now, we’re scaling this power to every brand on earth — from small challengers to global giants — giving them a new ability:
to compete fairly, win customers, and thrive in a retail landscape they could never see before.
What you build here will ripple through millions of human interactions every single day.
Every waiter, every store owner, every consumer experience becomes better, more rewarding, more connected.
This is technology that rewires global trade — the first real shift since e-commerce.
We’re not just building a CRM. We’re reshaping how the world’s products move, how small brands fight giants, and how billions of people engage with what they love.
If you want to work on something truly meaningful, with unicorn-level scale and ambition (driven by real-world impact, not hype),
you’re in the right place. This is your chance to build the next category-defining platform in global commerce.
WeCheer is entering its next growth phase, and we’re looking for a Founding CTO to build and scale with us.
This isn’t a traditional job description — it’s an invitation to architect the technology backbone of a company that is rewriting how global CPG brands connect with sellers and consumers across their indirect route to market.
WeCheer began as a managed SaaS platform helping top-tier FMCG brands connect with consumers at any point of sale.
Now, with strong enterprise traction and new funding ahead, we’re transitioning into a hybrid enterprise + self-serve SaaS model.
We need a technology leader who blends hands-on engineering with visionary architecture —
someone who builds fast, ships value, and leads teams toward product-market excellence.
Your experience with these tools is a plus.
Ready to build something that reshapes global commerce? Let’s talk.
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