About AppLovin

AppLovin makes technologies that help businesses of every size connect with their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetise and grow their global audiences.

For more information about AppLovin, visit www.applovin.com.

To deliver on this mission, our global team is composed of people with life experiences, backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About AppLovin’s Consumer Team

We are powering the next wave of consumer growth. Specialising in performance advertising, we help global brands and leading consumer apps across verticals such as e-commerce/DTC, fintech, meal delivery, ride-hailing and video streaming achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile gaming apps.

This scale is driven by Axon (axon.ai), AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximise ROI.

AppLovin’s global team brings together people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.

About the Role

We are seeking a driven, analytical and results-focused Business Development Associate (BD Associate) to join our fast-paced and expanding Consumer team.

This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.

In this client-facing role, you’ll partner with Consumer brands to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimise campaigns and lead strategic initiatives that drive business outcomes.

You’ll also work closely with AppLovin leadership and product experts to evolve our e-commerce advertising solution and drive adoption in the market.

Location: This role requires an on-site presence at our Berlin office.

Responsibilities

• Business Development & Partnerships: Proactively contact new and existing Consumer and e-commerce partners to pitch, onboard and scale their usage of AppLovin’s platform.
• Consultative Sales: Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing and other key decision-makers.
• Client Relationship Management: Act as a trusted advisor to your portfolio of Consumer brands, ensuring long-term success and growth.
• Performance Measurement: Define and analyse metrics to ensure success for our strategic partners.
• Campaign Management & Optimisation: Set up and grow campaigns by analysing data, testing creative ad set ideas and proactively optimising towards performance targets.
• Product Expertise: Become an expert on AppLovin’s mobile advertising products for Consumer brands.
• Industry Representation: Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities.
• Cross-Functional Collaboration: Collaborate with internal teams, including Sales, Product and Data Science, to drive client success and shape go-to-market strategies.

Basic Qualifications

• 2+ years of experience in performance marketing, media buying or digital strategy within the Consumer or e-commerce industry.
• Strong understanding of key performance KPIs, attribution models and customer behaviour analytics.
• Experience with Shopify and direct-to-consumer (DTC) business models.
• Outstanding analytical ability and a strong strategic grasp of the bigger picture.
• Ability to work independently and collaboratively in a fast-paced and dynamic environment.
• Exceptional communication skills, with the ability to clearly communicate concepts and ideas and ask challenging questions.
• Excellent attention to detail and strong organisational skills.
• Flexible team player who uses drive, creativity and initiative to move the organisation forward.
• Demonstrated experience handling large datasets, with a strong ability to analyse complex data and identify actionable patterns to drive strategic decision-making and optimise client outcomes.
• Proven interest in technology. Whether you’re an early adopter of gadgets, an Excel whiz or someone who took a computer science class at school and loved it, we’re a high-tech, big-data company where you’ll constantly have opportunities to contribute business and product ideas.

Preferred Qualifications

• BA/BS degree with a strong academic record.
• Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics or other digital marketing platforms.
• Experience with full-funnel media buying, conversion rate optimisation (CRO) tactics, incrementality testing and lifecycle marketing.
• Mobile experience and knowledge of the mobile advertising landscape.
• A basic understanding of programming or scripting.
• Understanding of models for intelligent decision-making, such as game theory, chess or poker.

Equal Employment Opportunity

AppLovin is proud to be an equal opportunity employer committed to inclusion and diversity.

All applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.

Learn more about EEO rights as an applicant here.

Accessibility & Accommodations

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

Background Checks

AppLovin will consider all qualified applicants with criminal histories for employment in a manner consistent with applicable law.

If you’re applying for a position in California, learn more here.

AI in Our Hiring Process

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.

All hiring decisions are ultimately made by human reviewers.