Lindström Group is a global Finnish company with over 5,000 employees worldwide, providing modern textile rental solutions for industrial and food sector clients. Their sustainable “done-for-you” model allows businesses to outsource all aspects of workwear management, from delivery to cleaning to replacement, saving time and reducing environmental impact.
With ambitious growth plans in the DACH region, Lindström aimed to expand its sales force in Southern Germany to reach new customers and strengthen its market presence.
The mission was clear: find a Field Sales Representative (Südbayern) who could successfully grow Lindström’s footprint in a key region. But several factors made this search uniquely challenging:
Despite the company’s strong brand and modern offering, inbound applications were limited, the right candidate would need to be found proactively.
We launched a targeted active sourcing campaign, identifying and approaching candidates through LinkedIn and our internal network who fit both the professional and cultural profile.
Our search focused on professionals who:
By combining this focused outreach with thorough pre-qualification not only on skills, but also on motivation and cultural fit, we built a shortlist of highly relevant candidates within a short timeframe.
The client’s efficient feedback and structured interview process helped keep momentum high. As a result, we were able to complete the entire process, from first contact to signed contract in just 5 weeks.
The new hire strengthens Lindström’s sales coverage in Southern Germany, supporting their goal of driving sustainable growth in the DACH market.
“Great fit! Happy to have worked with CareerBee for this position.”
Bastian Ziegler, Sales Director Germany
Hiring for international roles in niche markets requires a balance of precision and perspective, identifying people who not only sell but also believe in the mission behind the product.
For Lindström, that meant finding someone with the right mindset for sustainability, service, and growth, and doing so fast.
This project shows that even in competitive markets, strategic active sourcing and close client collaboration make quick, high-quality placements possible.
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