Do you enjoy turning marketing ideas into effective, automated customer journeys?
We’re looking for an Email Marketing Specialist (m/f/d) to strengthen our Marketing team in Hanover. In this role, you’ll focus on email marketing and marketing automation, building campaigns, creating targeted audiences, developing automated workflows, and using performance insights to continuously improve our communications.
You’ll work closely with Regional Marketing, Content, Design, and Sales teams in an international environment and help us deliver relevant communications throughout the customer lifecycle.
Position: Email Marketing Specialist (m/f/d)
Your Responsibilities
Plan, build, test, and optimize email campaigns, newsletters, and automated marketing workflows in HubSpot.
Create relevant audience segments based on customer data, behavior, and lifecycle stages.
Build and improve automated customer journeys, including nurture, follow-up, re-engagement, and lifecycle campaigns.
Use personalization and dynamic content to make communications more relevant to different audiences.
Monitor campaign performance and translate key metrics and A/B testing results into practical improvements.
Ensure campaigns are thoroughly tested before launch, including links, tracking, personalization, segmentation, and responsive display.
Collaborate with Content, Design, Regional Marketing, and Sales teams to deliver effective campaigns.
Help maintain clean and reliable marketing data and support the integration between HubSpot, Salesforce, and our website.
Follow email marketing best practices regarding consent, data protection, and deliverability.
Your Profile
2+ years of hands-on experience in marketing automation, email marketing, CRM marketing, or a similar digital marketing role.
Practical experience working with HubSpot or a comparable marketing automation platform. Strong HubSpot experience is a plus.
A good understanding of campaign performance and the ability to use data to improve future campaigns.
Strong attention to detail and a structured approach to campaign testing and quality assurance.
Comfortable working with CRM data and collaborating with Marketing and Sales stakeholders.
Basic HTML/CSS knowledge for email adjustments is helpful, but you don’t need to be a developer.
Strong communication skills and confidence working in an international, collaborative environment.
Nice-to-Have Skills
Experience working with Salesforce alongside a marketing automation platform.
Experience in an international or B2B marketing environment.
Familiarity with more advanced HubSpot functionality, integrations, or reporting.
What We Offer
Growing Global Company: Become part of an expanding international company operating in one of the most dynamic industries: cybersecurity.
Open Working Environment: Enjoy short decision-making paths, flat hierarchies, and an open working atmosphere.
Personal & Professional Development: Access opportunities to grow your skills and advance your career.
Flexible Working: Benefit from home-office options and flexible, trust-based working hours.
Be-Active Bonus: Receive an allowance for membership in fitness and sports clubs.
Commuting Benefits: Whether you travel by car, public transport, or bike, we make your commute easier with free parking in Hanover, a discounted Jobticket, or bike leasing.
Company Pension: Benefit from an employer contribution to your company pension plan.
Long-Term Employment: Enjoy an unlimited employment contract. We’re looking for team members who want to grow with us over the long term.
Employee Exchange Program: Take the opportunity to work temporarily at our international office locations, including Malta, Madrid, Montréal, and Washington D.C.
Referral Bonus: Receive €1,500 for every successful candidate referral.
Team Events: Enjoy exciting team activities such as laser tag, escape rooms, or get-togethers at our own legendary beer truck in Hanover. Let yourself be surprised!
