Growth Marketing Director

About Mirakl

Mirakl is a global leader in marketplace technology, helping businesses thrive in the platform economy. Founded in 2012, Mirakl provides an enterprise platform that enables retailers and B2B organizations to launch, scale, and manage online marketplaces, dropshipping, retail media, AI-powered multichannel selling, and agentic commerce solutions.

With headquarters in Boston and Paris, Mirakl supports more than 450 marketplaces and a network of over 100,000 marketplace sellers. Leading brands including Macy’s, Decathlon, Carrefour, ASOS, and Airbus Helicopters rely on Mirakl to accelerate digital commerce.

Why Join Mirakl?

At Mirakl, you’ll work alongside passionate, collaborative professionals who are committed to innovation and continuous learning. Our culture is guided by five core values:

• Work Hard Together – Collaboration drives our success.
• Get Things Done – We value action and execution.
• Go Above & Beyond – We strive for excellence in everything we do.
• Succeed Through Expertise – Continuous learning and knowledge sharing are at the heart of our culture.
• Satisfy & Empower Clients – Our customers’ success is our priority.

The Role

We are looking for a Growth Marketing Director to join our EMEA Marketing team in Munich, London, or Paris.

In this leadership role, you will build and scale the inbound growth engine for Mirakl Connect’s SMB business across EMEA. You’ll lead a team of digital marketers while partnering closely with Sales, Product Marketing, Revenue Operations, Content, and AI specialists to drive predictable pipeline growth and measurable business impact.

What You’ll Do

• Own and optimize the end-to-end inbound marketing funnel, from traffic acquisition through lead conversion.
• Lead, mentor, and develop a team of three digital marketing professionals.
• Drive AI-powered demand generation initiatives by partnering with AI and Sales teams to automate and scale marketing workflows.
• Manage SEO, GEO, paid acquisition, and conversion optimization strategies across EMEA markets.
• Monitor and analyze key funnel metrics, including cost per lead, acquisition costs, and pipeline contribution, to drive continuous improvement.
• Collaborate cross-functionally with Marketing, Sales, Revenue Operations, and Content teams to develop high-performing campaigns and assets.
• Manage relationships with external agencies and marketing vendors.

What You’ll Bring

• 7+ years of experience in B2B SaaS growth marketing or demand generation.
• Proven success building scalable inbound marketing engines focused on SMB customer acquisition.
• Hands-on experience managing SEO, SEM, GEO, paid social, display advertising, and email marketing campaigns.
• Previous experience leading or mentoring marketing professionals.
• Strong expertise in digital growth strategies, conversion optimization, and inbound marketing.
• Experience using AI tools to improve campaign planning, content creation, audience targeting, and performance optimization.
• Excellent analytical skills with the ability to transform data into actionable business insights.
• Strong collaboration and stakeholder management skills within international organizations.
• Fluent English (C2 level); French or German is an advantage.

Tools & Technologies

• HubSpot
• Salesforce
• 6sense
• LinkedIn Ads
• Google Ads
• Meta Ads
• Google Analytics

What We Offer

• Hybrid working model with four office days and one remote day per week.
• Public transportation reimbursement.
• Comprehensive health insurance.
• Monthly meal allowance.
• Gym and wellness subsidy.
• Paid annual leave.
• Opportunity to grow your career with a global leader in digital commerce.

Our Hiring Process

• Introductory conversation with our recruitment team.
• Business interview with the hiring manager.
• Values-based interviews and a practical business case.
• Final decision and offer.

Diversity & Inclusion

Mirakl is committed to building an inclusive workplace where diverse backgrounds, perspectives, and experiences are valued. We encourage candidates to apply even if they don’t meet every qualification, recognizing that potential and continuous learning are key drivers of success.