B2B Marketing Manager – Refined Fibre (m/f/d)

Your Tasks

• Drive the international growth and market development of the Refined Fibre & B2B business unit by identifying opportunities and supporting global business development initiatives.
• Generate and manage high-quality sales leads through targeted B2B marketing activities, campaigns, and compelling product-, application-, and customer-specific content.
• Ensure a seamless lead management process from Marketing to Sales, including lead tracking, scoring, and nurturing across the entire customer journey.
• Plan and execute multi-channel B2B marketing campaigns (e.g. email, web, social media) and develop impactful content for sales pitches, the website, and digital channels in close collaboration with Group Communication.
• Implement, manage, and continuously improve marketing technology (CRM, marketing automation platforms, analytics dashboards) and build transparent performance reporting on campaign effectiveness, conversion rates, and ROI.
• Coordinate the company’s participation in industry trade fairs and events.
• Optimize marketing processes and workflows to ensure efficient, scalable, and consistent campaign execution.
• Lead market research to support management and business development.

Your Profile

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s is a plus).
• Alternative: Commercial apprenticeship with additional marketing qualification (e.g. IHK Marketingfachwirt) and a strong practical track record.

Experience & Skills

• 3–5 years of relevant B2B marketing experience, ideally in an international environment, with responsibility for multi-channel campaigns and measurable lead generation.
• Industry experience in tissue paper, pulp, or paper is an advantage.
• Hands-on experience with CRM and marketing automation tools, ideally Salesforce.
• Proven experience in lead scoring, nurturing, and ensuring a seamless handover to Sales.
• Strong analytical mindset: ability to build and maintain campaign and funnel dashboards (conversion, CPL, ROI) and translate insights into improvements (Excel, Power BI, or similar tools).
• Experience in planning and coordinating trade fairs and industry events, ideally with international exposure.
• Process-oriented approach with the ability to standardize and optimize workflows across Marketing, Sales, and other departments.
• Strong stakeholder management skills and experience working in cross-functional and international teams.

Languages

• Excellent English skills (written and spoken).
• German, French, or Italian are a plus.

We Offer

• Attractive remuneration: Compensation according to collective agreement, including holiday and Christmas bonuses.
• Flexible working: Flexible working hours and mobile working options.
• Future security: Company pension scheme and lifetime working time account for flexible life planning (e.g. early retirement or sabbatical).
• Development: Access to WEPA Academy with tailored training and career development opportunities.
• Stability: Sustainable HR policy with low employee turnover and long tenures.
• Health & wellbeing: Wide range of health initiatives, partnerships with fitness studios, and employee assistance program (OTHEB).

The benefits shown may vary slightly depending on the position and location.