Founding Sales

Join Softr – Empowering Anyone to Build Software Without Code

Softr is the most intuitive no-code, AI-powered platform for building business apps — from internal tools to client portals — powered by your data (Softr Databases, Airtable, Hubspot, SQL, and more).

If you’re passionate about being on the cutting edge of technology and growing your career at a fast-scaling, impact-driven company, this opportunity is for you.

Our mission is to empower billions of knowledge workers to create their own software — for work, for life, and for everything in between.

Since launching in 2021, 1M+ teams have used Softr to build client portals, intranets, dashboards, CRMs, project management tools, and other custom business apps. Global innovators like Google, Make, Clay, Hulk, and MIT — plus thousands of SMBs worldwide — use Softr to power mission-critical workflows in record time.

We’re a fully remote, distributed, and diverse team of curious, ambitious, and humble builders.

Role Overview

We’re looking for an experienced Founding Salesperson to help expand our product-led growth B2B motion into a product-led sales motion. You’ll build the sales process from the ground up and act as the first dedicated salesperson — transitioning Softr from founder-led sales to a scalable growth model.

This role reports directly to Softr’s CEO, Mariam Hakobyan, and collaborates cross-functionally with Product, Marketing, and Ops teams.

Responsibilities

• Develop and define the sales process: Build the sales process from scratch and take full ownership of the entire sales cycle — from prospecting to closing deals.
• Prospect and qualify leads: Identify and build relationships with potential customers through inbound and outbound efforts, managing a healthy sales pipeline.
• Expand customer accounts: Help customers identify new use cases to increase Softr adoption and drive revenue growth across SMB and enterprise segments.
• Set up systems and processes: Establish or enhance foundational sales systems and data tracking for a scalable operation.
• Collaborate with the founder: Work closely with leadership to refine messaging, positioning, and go-to-market strategies based on customer insights.

Required Skills & Experience

• Resilience & grit: Thrive in ambiguity, stay motivated, and push forward without the structure of a large sales team.
• Go-getter mindset: Entrepreneurial spirit with the ability to create structure and process in a fast-moving environment.
• Adaptable and experimental: Open to testing new strategies and iterating quickly as we discover what works best.
• Proactive & self-starting: Comfortable taking initiative, managing priorities, and delivering results independently.
• Strong selling skills: 3–5+ years of proven experience in B2B SaaS sales with a strong track record of hitting targets. Experience in no-code or automation tools is a big plus.
• Results-driven: Consistently meet or exceed quotas and demonstrate measurable business impact.
• Excellent communicator: Ability to explain technical concepts clearly to non-technical audiences.
• Customer-obsessed: Passion for understanding customer needs and building long-term, trust-based relationships.
• Technically fluent: Comfortable using no-code and automation tools (bonus points if you’ve already built in Softr — show us what you made!).

Why Softr?

• Fast-growing company with huge potential to make an impact.
• Competitive startup salary plus equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy: A lean team that moves fast and gets things done.
• Annual retreats & team gatherings to connect in person.
• Build from the ground up: Design and scale Softr’s sales motion with direct input from founders.
• Work closely with leadership and have an outsized impact on the company’s growth trajectory.
• Join a product our users love — with 1M+ happy customers and daily positive feedback.
• Backed by world-class investors: Including FirstMark Capital and leading angels such as Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova, and more.

🌍 Location: Fully Remote
💼 Department: Sales / Business Development

Ready to shape the future of no-code and AI-driven business apps? Join Softr and build the foundation for the next generation of sales excellence.